Issue: The media (books, films, music, television, for example) tend to create rather than reflect the values of a society.
We human beings who live in the modern era in which life can not be life without any media, in that our everyday life is so connected with each other and with the society that it is necessary to know what is happening around ourselves, in our community and in the word, in order to obtain and make use of the information on economy, politics, social problems and sports and so on, probably in order to make a choice of our investment or stocks, or to acquire news about our favorite stars.
It is obvious that the media today tend to have an effect on everybody of us. People always have a fever for what is being advertised. New words and new usages of old words can always be accepted if they show up in any media. Most people believe what fashion is is what is emphasized in fashion magazines and website. It is asked that you should never litter anything about to the environment, as such behavior as there is is said to deserve condemnations on TV. We are usually struck by a moving book as it tells us something useful or teaches us the way of living. As we recognize, the media, at times, is creating the values of our society.
However, we should never ignore the fact that, provided there were no values in our society, we would not have the media tools invented. The values of a society are one of the basic factors that support the existence of the media. Fashion magazines would never come into an existence if ever nobody thought we need fashion. Television programs will not broadcast any news about economics unless some of us are interested in it. Why the casual litter behavior arouses condemnations is that we hold the consciousness of protecting the environment. The media itself, the tools that we use to get to know about the world, at the same time get to know the opinions and thoughts of others, must be reflecting the values of a society.
To sum up, the media is not only creating, but also reflecting the values of a society. Just as the saying goes about literature (and I paraphrase), “Literature comes from life, but is superior to life,” the media come from life, with the human values and, in turn, have an influence on our values and create new values.
(417 words)
Thursday, October 1, 2009
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